The 1996 Summer Olympic Games: Summary of Out-of-State Visitors
| Expenditure Category | Number of Visitors | Number of Visitor Days |
| PRE- AND POST-OLYMPIC GAMES | 273,519 | 2,943,498 |
| Broadcast | 6,245 | 661,680 |
| Cultural Olympiad | 50,200 | 50,200 |
| Marketing | 14,180 | 113,803 |
| Olympic Family | 8,965 | 44,207 |
| Press | 7,850 | 164,250 |
| Purchasing | 2,288 | 6,864 |
| Security | 8,075 | 153,425 |
| Sports Program | 112,012 | 610,709 |
| Savannah | 51,558 | 112,930 |
| Training | 12,146 | 1,025,430 |
| OLYMPIC GAMES | 818,642 | 5,376,031 |
| Sponsors | 67,894 | 407,364 |
| Broadcast | 20,543 | 326,642 |
| International | 65,000 | 650,000 |
| General Public | 603,205 | 3,016,025 |
| Olympic Family | 35,500 | 639,000 |
| Athletes/Officials | 16,500 | 297,000 |
| Yachting Spectators | 10,000 | 40,000 |
| GRAND TOTAL | 1,092,161 | 8,319,529 |
Source: Atlanta Committee for the Olympic Games, IRE Advisors, and The Selig Center for Economic Growth, Terry College of Business, The University of Georgia (1995).